PECULIARITIES OF USING THE VERBALISATION COMPONENTS OF THE CONCEPT ALTRUISM IN THE INTEGRATION PROCESSES (ON THE MATERIAL OF THE GERMAN PUBLICISTIC TEXTS)

Nowadays' realities dictate new manifestations of the use components concept verbalization. The publicistic texts serve effectively for objective reflection, as newspaper articles optimally record all shades changes in social and, a result, language processes. Taking into account characteristics, we understand unit generalized linguistic and mental resource with ethno-national or culturally determined human ideas about reality. article analyzes peculiarities verbalization means ALTRUISM based on frequency semantic characteristics modern German texts. research material was "Die Welt" total sample 30,000 word usages, within 518 examples components, which belong to different parts speech were identified. method contextual analуsis used regard integration mechanisms Germany. indicators are interpreted studied basis comparative analysis. analysis continuous proves dominance adjectives meaning "altruistic". It confirms altruistic motives, actions goals manifestation collective consciousness society. Mechanisms understanding designation conditions processes related corresponding emotional psychological states society members migratory experience, expression revealed by antonyms "selfish" evaluate "altruistic behavior". Veiled egoism, contextually marked have become feature In future, plan make concepts EGOISM same using statistical methods establish optimal interaction speech.